Our Story

When the right people come together, extraordinary things happen.

Creative Niche was born out of a passion for building long-lasting relationships that advance careers, businesses, and communities.

Mandy Gilbert

CEO and Founder of Creative Niche, Entrepreneur, Best-Selling Author, and Investor

When Mandy started Creative Niche in 2002, she did it with an $8K personal line of credit. Fast forward to today, and it’s a multi-million dollar company that has matched thousands of digital, marketing, and creative talent across leading organizations in North America.

Since day one, Mandy has prioritized integrity and impact—which has led to well-earned accolades such as the Enterprising Woman of the Year Award and the United Nations Global Accelerator. She is also a graduate of the Entrepreneurial Master’s Program through the Entrepreneurs’ Organization Entrepreneurial at MIT and the Bell Leadership Institute.

But that’s not all. Mandy is a columnist at Inc Magazine, a Rolling Stone contributor, and her book, Just Go With It: How to Navigate the Ups and Downs of Entrepreneurship, became an Amazon Bestseller in its debut week. She’s an active board member of the Young Presidents Organization (YPO) and The Remix Project, which provides creative and educational programs to young people from marginalized and underserved communities.

At Creative Niche, Mandy focuses on our Executive search and Rise practice by providing high-level consultation and making meaningful connections with our clients.

Our Core Values


We are dedicated to demonstrating the highest standard of ethical, moral, and lawful conduct. We are professional. We take accountability. We stand by our core values.


We provide extraordinary customer service as we respond to our customer's needs. We accomplish this by qualifying and placing top talent within our specialization.


We empower our team to make suggestions that challenge the status quo to make us a more innovative company.


We treat everyone with respect and provide opportunities to share input on how to continually improve our processes and goals.


We operate as a unified team. We work together with our clients and candidates to ensure their needs are met.

What Sets Us Apart

We make meaningful and impactful matches. It’s this simple statement that formed our identity and ensures our commitment to excellence.

This only happens when all parties involved are satisfied – whether we’re guiding you through the search for a new executive, finding your next full-time hire, or bringing someone in to cover a short-term project. This approach led us to become the largest recruiting firm of its kind, with more than 80,000 professionals on our roster, a vast network of Fortune 500 clients, and a track record of over 14,000 successful placements.

Creative Niche Philanthropy

We don’t just talk the talk; we walk the walk.

In addition to providing mentoring and career support to university students across Canada, we’ve donated over $2 million in time and funding to organizations battling homelessness, environmental non-profits, and creative arts education for disadvantaged youth.

Recognitions and Achievements

Ranked by Forbes as one of the Best Recruiters - Executive Search, Creative Niche has placed over 14,000 professionals in award-winning creative agencies, high-growth tech companies, and Fortune 500’s across North America.

Inclusivity has been a focus since day one. Every employee receives DEI and LGBQT+ training and development. We are committed to continuous improvement in our recruitment process to ensure everyone feels welcome to work with us. As a women-led company, Creative Niche is an accredited diverse supplier in North America.