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The client’s do-it-yourself will creation platform simplifies the estate planning process by allowing individuals to quickly create Power of Attorney documents and their Last Will and Testament online.

Business Objective

With a perfected product to offer, the company needed to expand their team to meet increasing demands, promote brand awareness, and expand customer acquisition efforts. Since most startup companies don’t have the extra resources for hiring efforts, working with a specialized recruitment agency was an essential component of setting up the company for success.

Our Approach

Creative Niche entered an exclusive partnership and conducted a focused Executive Search, tailored to the startup company’s innovative platform and services, and began looking for a marketing leader who could spearhead customer acquisition efforts.

Alongside the Executive Search, the startup also chose to use Embedded Recruitment services, which enabled Creative Niche to own the recruitment process from start to finish in an effort to fill several key roles. This created the freedom for the startup to focus on scaling the business, without sacrificing productivity.

The Results & Impact

Creative Niche achieved a 100% fill ratio between 3-8 weeks, depending on seniority. Candidates even reported how positive their experience was, specifically noting the thoroughness and care taken during the whole process.

The Creative Niche team alleviated pressure and time constraints for the startup company by locating candidates and handling the entire hiring process, resulting in successful hires within a reasonable timeframe.

Testimonial

“Creative Niche took the time to understand our needs for the roles, including a commitment to sourcing and interviewing diverse candidates and presented us high-quality, well-researched candidates that fit our mandate. It was such a time-saver to have their team handling interviews, reference checks, compensation package offers, and other key parts of the hiring process.”

• Co-Founder and CEO

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