Our Client

Headquartered in the southern USA, our client is one of the largest car wash companies in the United States with more than 100 locations nationwide.

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Business Challenge 

With a rebrand recently completed, our client’s marketing department needed a designer and copywriter who could seamlessly adapt to their fast-paced environment and take the reins on rolling out design and copy based on new brand guidelines and brand voice. 

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Our Approach

Starting with a Senior Graphic Designer role, Creative Niche was able to create a short-list of candidates who worked in similar industries, had experience working cross-functionally, and understood the intricacies of a nationwide rebranding effort.

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Having such a positive experience with Creative Niche, just a few months later the company reached out to find a Copywriter who could match the quality of work the Graphic Designer created. Within days, Creative Niche found and presented four outstanding candidates, with one being ultimately selected to join the company full-time.

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The Results & Impact

The selected Senior Graphic Designer, who had over 14 years of experience, proved to be a true jack-of-all-trades who possessed not only exceptional design skills but also a collaborative spirit that aligned perfectly with our client’s culture. Their ability to seamlessly integrate into the marketing team and hit the ground running was instrumental in driving the success of the rebranding initiative.

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Both the Graphic Designer and the Copywriter, who had more than seven years of experience in retail and agency, proved to be the ultimate hires for the client’s marketing team, as projects now had two experienced creative talents to drive success in future campaigns.

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Successful Full-Time Hires:

• Senior Graphic Designer
• Copywriter