Our Client

This public crypto client fosters advancements in technology and contributes to the digital economy by leveraging advanced computational infrastructure, pioneering tech solutions, and operations in digital resource management.

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Business Challenge 

Publicly funded and poised for growth, this thriving U.S.-based crypto company faced a critical need: to build a high-performing marketing team capable of driving their ambitious goals. They required two exceptional professionals:

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A Marketing and Public Affairs Executive: This leader needed a proven track record of scaling publicly traded companies, deep familiarity with the crypto space, and expertise in brand building and public affairs to effectively position the company for long-term success.

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A Social Media Leader: Tasked with building brand awareness and growing a loyal follower base, this role demanded a creative, growth-oriented strategist with the grit and expertise to develop and execute a dynamic social media strategy aligned with clear goals and tight timelines.

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Our Approach

We recognized that the ideal candidates for the Marketing and Public Affairs Executive role might be based in the U.S., given the unique expertise, experience, and industry knowledge required. To meet these specific needs, we crafted custom recruitment strategies across both countries identifying and targeting companies that had successfully navigated similar complexities and that had experienced significant growth.

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For the Social Media role, we determined that this talent could be sourced within Canada. Our strategy focused on candidates with a proven track record of driving high follower growth, expertise in financial literacy, and experience working with publicly traded companies.

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The Results & Impact

Through our very thorough process, we identified a range of candidates and successfully filled two key positions. 

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Kind words: 

“We couldn't be happier with the exceptional talent Creative Niche delivered. They found us not one, but two incredible professionals - a Senior Marketing, Communications & Public Affairs Executive, and a Social Media Marketing Manager. Their approach, deep industry knowledge, and commitment to our needs were evident throughout the process. These hires have already made a significant impact on our team, and we're grateful for their expertise.  I highly recommend their services.” – CEO

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Successfully Filled Full-time Roles: 

• Vice-President, Marketing, Communications & Public Affairs
• Social Media Marketing Manager

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