Our Client

A leading North American financial institution that manages trillions of dollars of assets.

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Business Challenge 

Our client faced a massive and unexpected dilemma when its long-standing design agency closed unexpectedly. The closure disrupted critical design projects that were essential for marketing and communication. Urgently needing a new partner to maintain quality and brand consistency while managing costs, they sought a seamless transition with reduced spend or any delays.

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Our Approach

Creative Niche stepped in as a strategic partner, offering an immediate and comprehensive solution that involved first, migrating designers from their former agency partner that closed their doors to Creative Niche's payrolling service. In doing this, they managed to replicate the previous operational model at nearly half the cost.  This approach eliminated the need for the client to introduce new designers to their brand, processes, and stakeholders, which greatly supported project continuity and efficiency.

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Secondly, we conducted a needs assessment of gaps and created a robust bench of freelancers they could engage on an as-needed and ongoing basis which meant they could get their projects completed and ideas to market faster while also realizing a major cost benefit.

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Lastly, we looked at what required full-time hires and strategically structured hiring plans to match their specific needs and timelines.

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The Results & Impact

This partnership has led to significant achievements in filling various design and marketing roles within the organization. Over 90 placements were made, boasting a 96% fill ratio, further underscoring the efficiency of Creative Niche’s recruitment strategy, team of experts, process and speed.

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Successfully Filled Freelance & Full-time Roles: 

• Content Marketing Manager
• Copywriter
• Digital Marketing Manager
• Digital Media Marketing Specialist
• Digital Platform Manager
• Digital Product Designer
• Graphic Designer
• Mobile Marketing Manager
• Motion Graphics Designer
• Paid Social Media Manager
• Production Artist
• Production Manager
• Retoucher
• Social Media Community Manager
• User Experience (UX) Designer
• User Interface (UI) Designer
• Video Editor
• Video Production Specialist
• Video Specialist
• Web Designer

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