This leading energy provider serves nearly 4 million residential and commercial customers while evolving with the ever-changing energy sector and maintaining a competitive edge in the industry. 

Business Objective

Facing the fiercely competitive energy services landscape, the company needed to strengthen its digital and product teams and in doing so, had to find a way to overcome the obstacle of attracting and retaining specialized talent in digital marketing, product design, and data analysis.

Filling these critical roles was about more than growing their team. It was crucial that these hires would be able to drive innovation, bolster digital sales efforts, and enhance product management strategies in both Canadian and US markets.

Our Approach

Through our Full-Time Search, we sought to identify and place exemplary candidates to contribute to the company’s digital transformation. By gaining a deep understanding of the unique culture and goals, we were able to tailor our search and selection process. 

Creative Niche was able to find a range of expert candidates for each role and help the client narrow down their choices. This resulted in offers being sent to the chosen candidate in under two weeks with quick sign backs so the client could spend time focused on their priorities and demands.

The Results & Impact

This collaboration has led to the creation of a true "dream team" capable of pushing the boundaries in energy services. The new hires have significantly contributed to the company's product management and digital sales efforts, positioning them as an innovative leader within the energy sector.

Over two years, we placed six pivotal roles within their marketing team:

• Product Manager (2 hires)
• Website Manager
• Senior Digital Analyst
• Product Designer
• Digital Marketing Manager

Closing Thoughts

The relationship between the client and our recruitment team demonstrates the essential role of targeted talent acquisition in driving business growth and encouraging innovation. By concentrating on specialized positions that align with their strategic objectives, we've not only supported their immediate hiring needs but also their long-term vision for a technology-led future in the energy industry.