One of Canada’s largest luxury retailers, this brand is a household name that garners admiration nationally. Having existed for several years, this retailer has navigated constant changes in the retail market, while always remaining true to its luxury vision.

Business Objective

Being a leader in an industry that constantly experiences ebbs and flows, there is an ever-changing need to stay current with branding trends, while also remaining true to its history. To meet these demands, this retailer required resources that allowed it to remain nimble creatively, while not hiring an entire team of full-time employees to meet temporary demands.

Our Approach

Having worked with this retailer for over 12 years, Creative Niche knows that the look and feel, as well as a long and storied history, was vital to this luxury retailer. We actively recruit leading creative talent in the luxury retail spaces via our Temporary Services, which enables us to develop a “bench” of freelance talent that can be called upon as needed for specific ad hoc projects or provide longer-term creative resources for an upcoming campaign.

This means that required ad hoc talent is already up-to-speed on company branding, so projects can begin right away, without any need for a “break-in” period.

The Results & Impact

Creative Niche’s connection to top talent in both retail and luxury has made us their first call for flexible talent solutions and capabilities that meet their expectations. This “bench” of talent has enabled the client to fulfill upcoming projects as needed, with no need to slow down for training.

Creative Niche successfully placed the following roles:

• Freelance Copywriter (2 hires)
• Graphic Designer (2 hires)
• Creative Project Manager
• Creative Production Coordinator
• Copywriter (5 hires)
• Freelance Graphic Designer (2 hires)

Closing Thoughts

For over a decade, Creative Niche has been right in step with one of Canada’s top luxury retailers, delivering flexible creative solutions that honour their storied past while also keeping pace with modern retail trends. Our knack for keeping a ready supply of specialized talent means this retailer can keep thriving in an ever-changing market, without sacrificing their celebrated legacy.