An iconic Canadian CPG brand with a major retail presence and multiple sub-brands recognized the need to maintain market leadership and support growth with a consistent influx of creative talent. 

With varying needs across several sub-brands, the client needed a recruitment partner who could adapt to its evolving requirements and deliver the most fitting candidates for their expectations.

Business Objective

Needing to find experienced retail and product talent in a competitive market, the company faced the challenge of finding, vetting and interviewing candidates for a wide variety of full-time and freelance creative, marketing, and product roles. They needed a recruitment partner with the ability to adapt to the company’s evolving requirements while delivering the most fitting and qualified candidates.

Our Approach

Using deep understanding and experience in the retail and e-commerce market for talent in Canada, Creative Niche was able to find, vet and provide a short-list of candidates, which was done quickly and without ever compromising quality through our Full-Time Search and Temporary Services.

The Results & Impact

An enduring 20 year relationship between the client and Creative Niche has led to significant benefits, illustrating the strategic value of a nuanced and responsive recruitment approach in the retail sector. Over the years, Creative Niche has successfully filled 47 key positions, effectively bolstering their creative and project management teams. 

Some of the positions filled include:

• Art Director
• Graphic Designer
• Motion Graphics Designer
• Project Coordinator
• Project Manager
• Product Designer
• Production Coordinator
• Proofreader
• Copywriter
• User Interface (UI) Designer
• User Experience (UX) Designer

Closing Thoughts

This 20-year relationship underscores the importance of quality, speed, and adaptability in a successful partnership. Creative Niche's understanding of the client’s brand ethos and its sub-brands has enabled a close alignment of recruitment strategies with company objectives. 

The success of this partnership highlights the critical role of specialized recruitment firms like Creative Niche in supporting the growth and vigor of retail giants, ensuring they remain competitive and innovative in a rapidly evolving market.