With a goal to improve diagnosis, care, and support for millions of Canadians, this not-for-profit is a global leader known for tackling issues related to heart disease, stroke, and vascular cognitive impairment for more than 70 years. 

Business Objective

With constant pressure to showcase to donors where the organization's efforts were going, but also to grow their donor base each year, this not-for-profit required cutting edge creatives and marketing expertise to launch successful campaigns, while also attracting candidates with a passion for their mission.

Each team within this not-for-profit has a high level of autonomy to accomplish their goals, which requires a catered hiring approach for each team member. The organization needed a recruitment agency who could provide strong talent quickly, with an emphasis on finding the right backgrounds and experience.

Our Approach

With the level of autonomy teams were given, Creative Niche needed to quickly get up to speed with the needs of all hiring managers involved as well as organizational goals so we could find candidates that aligned with the client’s vision. To make sure we were on the right track, the team actively sought out feedback before, during and after the hiring process so we could ensure future hires continued to meet the mark. 

We tailored our Full-Time and Temporary Services searches across industries — from agencies to startups, and corporates to nonprofits — to find candidates whose experience met the client's needs. We vetted and presented candidates who met technical requirements and were passionate about the client’s mission.

The Results & Impact

After working with the client for more than 11 years, we’ve been able to understand intrinsically what they’re looking for and find the right candidates quickly. Whenever a task, whether as large as a full-time Marketing hire or someone needed as-soon-as-possible to design a presentation is required, Creative Niche is able to create a short-list of potential candidates that results in hiring in as short as a few days.

Creative Niche successfully placed these 26 roles:

• Marketing Project Manager
• Digital Designer (2 hires)
• Social Media Specialist (2 hires)
• Content Specialist
• Infographic Designer
• Web Designer
• Motion Designer (3 hires)
• Email Designer
• Copywriter (2 hires)
• Flash Animation Designer
• Direct Response Copywriter
• French Production Designer (2 hires)
• Digital Marketing Coordinator (2 hires)
• Web Designer
• Bilingual Production Designer
• PowerPoint Designer (2 hires)
• Proofreader
• Graphic Designer (3 hires)
• Web / Graphic Designer

Closing Thoughts

Over 11 years, Creative Niche has fine-tuned our recruitment to meet the specific needs of this heart health not-for-profit. By sourcing candidates passionate about their mission across various sectors, we’ve streamlined their hiring process, allowing them to focus more on their critical goals while we efficiently manage talent acquisition.