Connected to one of Canada’s leading hospitals, this not-for-profit supports cancer research, treatment, and education. It relies primarily on fundraising events that aid scientific advancements and the provision of treatments and patient care, and has impacted the lives of  millions of Canadians since its founding more than 40 years ago.

Business Objective

With a goal of demonstrating the types of treatment and research being funded by donors, the organization needed creative contractors who could deliver on a short- and long-term basis. With the business being entirely mission driven, it was important to find creatives who shared in their vision and understood their branding.

The organization required not only a recruitment agency, but one that could act as a hiring consultant. As an extension of their creative team, the agency would need to help identify hiring needs and then find the right potential candidates to meet their needs.

Our Approach

Working as an extension of their creative team, Creative Niche knew the focus on finding talent required our Temporary Services  so we could find them the right talent that fit both their budget, and their need for quick turnaround times to complete projects. Within deadlines as short as a few days, the Creative Niche team was able to find talent with experience working alongside not-for-profits, as well as an ability to quickly ramp up their understanding of this particular brand vision.

The Results & Impact

The client  came to Creative Niche for help with a wide variety of challenges and projects, and received a short-list of solution-oriented candidates within days or even hours. Our deep connection to Toronto-based creative talent ready to take on a challenge allowed us to provide this coverage..

Creative Niche successfully placed these 18 roles:

• Project Manager
• Graphic Designer (4 hires)
• Project Coordinator
• Proofreader
• Art Director (4 hires)
• Copywriter (4 hires)
• Video Editor
• Digital Designer
• Junior Art Director

Closing Thoughts

Over five years, Creative Niche has effectively functioned as an integral part of the creative team for this leading Canadian not-for-profit. By swiftly identifying and supplying talented creatives aligned with the organization’s mission and budget constraints, we've ensured that their vital fundraising and awareness campaigns continue to advance without delay, impacting millions of people with each successful project.