This cutting-edge platform is transforming the food industry by connecting local chefs with customers through a dynamic digital marketplace. Since its launch, the company has provided food entrepreneurs with the tools to seamlessly start, scale, and grow their businesses.

Business Objective

The client sought to establish a strong foundation by recruiting visionary leaders and creative experts. Their goal was to craft an intuitive app experience, design a compelling marketing strategy, and build brand recognition that would set them apart. Each hire was critical to shaping a cohesive, engaging product that would captivate consumers and drive the successful launch of their innovative food platform.

Our Approach

Through our Embedded Recruitment Service, we became an extension of our client’s team, focusing on filling key foundational roles. These professionals would shape the brand, create marketing strategies, develop the app, and contribute to a successful product launch.

Like any startup, priorities evolve quickly. We held weekly meetings to stay aligned on business updates, timelines, and feedback. This agile approach ensured that founders had protected time to interview top candidates efficiently, eliminating delays and keeping everyone focused on the goal.

Results & Impact

We successfully filled pivotal positions first and then key executional positions to support the strategy and build brand awareness. These strategic hires empowered the startup to effectively develop its platform, build a robust marketing strategy, and launch a distinctive brand.

Roles Filled by Creative Niche:

Founding Engineer

Head of Social Content

Vice-President, Marketing

Director, Growth

Director, Operations

Visual Designer

Brand Manager

Customer Success Specialist

Closing Thoughts

Our strategic partnership through Embedded Recruitment played a crucial role in building this startup’s core team. With our expertise and support, the client was able to focus on their mission of revolutionizing how consumers access unique culinary experiences, while we ensured they had the right talent to bring their vision to life.