A leading North American multinational financial institution that manages trillions of dollars of assets has a wide array of creative needs. With an office in Toronto, the company worked closely with their agency to develop a wide host of creative projects to generate clients and create value.

Business Objective

The company faced a massive and unexpected dilemma when its long-standing design agency closed unexpectedly. The closure disrupted critical design projects that were essential for marketing and communication. Urgently needing a new partner to maintain quality and brand consistency while managing costs, they sought a seamless transition without additional expenses or delays.

Our Approach

Creative Niche stepped in as a strategic partner, offering a comprehensive solution that combined our Full-Time Search and Temporary Service that involved migrating the designers from the closed agency to Creative Niche's payroll. In doing this, they managed to replicate the previous operational model at nearly half the cost. 

This approach eliminated the need for the client to introduce new designers to their brand, processes, and stakeholders, which greatly supported project continuity and efficiency.

The Results & Impact

This partnership has led to significant achievements in filling various design and marketing roles within the organization. A total of 88 placements were made, boasting a 96% fill ratio, further underscoring the efficiency of Creative Niche’s recruitment strategy and process.

These are some of the roles Creative Niche successfully hired:

• Graphic Designers (3 hires)
• Digital Marketing Managers (2 hires)
• Content Marketing Manager
• Paid Social Media Manager
• Mobile Marketing Manager
• Digital Media Marketing Specialist
• Digital Platform Manager
• UX/UI Designers (4 hires)
• Digital Web Designer
• Digital Product Designer
• Motion Graphics Designer
• Production Artist
• Retoucher
• Video Specialist
• Video Production Specialist
• Video Editor
• Production Manager
• Freelance Writer

Closing Thoughts

By leveraging our expertise in workforce management and understanding of fair market rates, Creative Niche ensured they continued to operate smoothly and efficiently, without the need to invest in training or establishing new partnerships.

Creative Niche's innovative solution not only addressed the company’s immediate challenge, but also demonstrated their commitment to providing value-driven, client-centric services.