Senior Social Media Manager
Winnipeg, Manitoba R3B 3K6 - Canada
We are seeking a savvy Senior Social Media Manager for a full time opportunity working with our client in the Financial Services sector. Head offices are located in Winnipeg, but you'll be working a hybrid role working, a combination of offsite and onsite in downtown Toronto.
This is a great opportunity to join a fast-paced, energetic and growing digital marketing team with a real opportunity to have an impact on our client's digital presence.
Responsibilities:
- Raise the bar for social media in the wealth management/financial services industry
- Work closely with the digital marketing lead to develop and implement a targeted social media strategy that elevates our client's presence across channels and delivers on key objectives
- Make recommendations on audiences, formats and platforms to maximize reach and deliver results
- Collaborate with Marketing peers and Corporate stakeholders to build and drive thought leadership and brand narrative
- Develop social campaigns as part of external Communications strategies (paid and organic)
- Create and maintain social media marketing analytics/dashboard to inform and report on activities and identify new opportunities (including a competitive overview)
- Partner with in-house videographer to create social-first video content
- Champion social media support to help our internal customers leverage social media and implement best practices
- Oversee corporate social media content
- Act as ambassador and custodian of the brand
- Analyze and report on social performance, modifying content plans to accordingly
- Actively keep a pulse on social media trends, best practices, and the competitive landscape
- Help establish and implement department procedures, striving to create efficiencies
Requirements:
- 4+ years of experience planning, creating, implementing, and measuring brand appropriate social media campaigns
- University degree or diploma in Communications, Advertising or other relevant programs
- Innovative thinker who embraces feedback
- Excellent interpersonal and communication skills
- Impeccable attention to detail
- Adept multi-tasker with solid organizational skills
- Strong writing and presentation ability
- Ability to quickly adapt to changing needs and rapidly growing company
- Creative collaborator but able to hit the ground running and work independently as needed
- Excellent attitude and commitment to providing extraordinary service
- Experience with Adobe CS or similar
Apply now for immediate consideration!