Open Roles

Senior Marketing Manager
Vancouver, British Columbia, Canada

  • Location: Vancouver, British Columbia
  • Type: Permanent
  • Job #16135
Our healthcare client is seeking a Senior Marketing Manager to join their team. If you want to be a part of an organization that creates innovative, timely and quality healthcare solutions for all Canadians, then we want to hear from you. 

Specific Duties & Responsibilities:

  • Oversee and executing all marketing activities and functions across the organization, with a primary focus on B2C product/services lines.
For B2C product/service lines, responsible for:
  • Driving conversion and customer acquisition (sales) – adjusting content, campaigns, and strategies as needed
  • Working with the product management team to ensure a positive and seamless customer experience
  • Email marketing
Grow and maintain email list

Lead the creative development of all email campaigns

Ensuring email campaigns are meeting minimum targets for open and click rates o Social media marketing

Manage all social media platforms and strategy, growing followers and increasing engagement

Lead the creative development of all social media campaigns across Facebook, IG, and LinkedIn

  • Digital advertising
Working with a digital advertising agency, ensure all advertising campaigns are performing

Lead the creative development of all digital advertising campaigns

  • Increase brand awareness
Develop strategies and creative content to increase brand awareness among the different product categories and target audiences
  • PR campaigns
Working with a PR agency, support the execution of PR campaigns

For B2B sales initiatives, responsible for:

  • Developing B2B support materials as requested o Updating the corporate website content and design as needed
As part of the ‘Go to Market’ team developing new products/services, responsible for:
  • Competitive landscape research to inform positioning and messaging
  • Marketing strategy and plan, including positioning, key messaging, advertising channels, target audience profile(s), customer avatar(s), etc
  • Ensure the design of a seamless and positive customer journey (i.e.: business flow)
  • Creative development of microsites, digital advertising campaigns, and all customer touch points through the customer journey
Marketing Department Management:
  • Manage and coach the Communications & Content Coordinator
  • Manage all external marketing contractor relationships, scopes of work, and deliverables (copywriting, web design, digital media agency, PR agency, etc.)
  • Develop, track and analyze marketing data and analytics across product/services lines, to inform adjustments to creative, campaigns, and channels – use this data to inform creative, campaigns, and strategies
  • Manage all marketing platforms – email, social media, Google Analytics, etc
  • Responsible for ensuring correct application of branding across corporate and sub-brands
Background & Experience:
  • 5-9 years of relevant marketing experience is required.
  • Currently works as a Marketing Manager, Product Marketing Manager, Marketing Director, or equivalent.
  • Bachelor’s degree in Marketing or equivalent is required.
  • 3+ years of experience launching new products/services is required.
  • 3+ years of experience in digital marketing, product marketing, and B2C marketing is required.
  • Significant experience in leading creative development for websites, advertising campaigns, and digital content
  • Significant experience customer insights researching and analyzing metrics, and applying data to inform future campaigns.
  • Demonstrates a deep understanding of overall marketing functions.
  • Exceptional leadership and people management skills.
  • Superior communication skills.
  • Highly organized in their day-to-day activities.