Senior Manager, Consumer Marketing
Toronto, Ontario M9B6J9 - Canada
We are seeking a talented Senior Manager, Consumer Marketing, for a full time opportunity with our client located in Etobicoke.
- Develop, implement and track all direct-to-consumer marketing strategies and annual promotions
- Strong people leadership with a passion for building a high functioning, collaborative and engaged team
- Experience managing external vendors and agencies that drive action and measurable business results.
- Lead the creation and strategy to further develop of the overall brand
- Oversees and is responsible for consumer demand and lead generation efforts.
- Leader and advocate for an exceptional customer experience and uses data to inform decision making on where to concentrate efforts to increase the satisfaction of every customer interaction.
- Highly analytical and is drives decisioning through the collection of actionable data.
- Engage with Leadership Team, key stakeholders and business leaders to develop annual brand strategy plans.
- Aligned with the brand voice, maintain brand integrity across all platforms.
- Design and develop standards for brand success.
- Develop and monitor metrics to measure impact of all consumer marketing efforts and to identify areas of success and opportunity.
- 7+ years’ experience in Communications with at least 2 years at a Senior Manager level
- Exceptional written and verbal communication skills in English
- Experience leading the internal teams and working closely with external vendors/partners
- Strong leadership skills and a keen interest in the coaching and development of team members
- Experience building and managing brands in both Canada and the US
- Deep understanding of new and traditional North American media landscape
- Keen ability to build relationships
- Ability to deal with ambiguity and be a proactive, independent, decision maker to drive the business forward
- Strong project management skills, attention to detail, communication skills, and a no-task-is-too-small mentality.
Apply now for immediate consideration!