Open Roles

Senior Digital Media Campaign Specialist
Toronto, Ontario M5H 1X9 - Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #15667

We are seeking a savvy, client service-driven, proactive, detailed-oriented, collaborative and passionate candidate for a full time opportunity with our client in downtown Toronto. This person will be part of our client's digital team and will also collaborate with our other client/project teams as needed.

Responsibilities:

  • Management, tracking, reporting, analysis, troubleshooting and optimization of paid search, display, social display and other digital advertising campaigns for clients
  • Share knowledge and skills with the team to help elevate team competencies and encourage overall success for all clients
  • SEM campaign set-up including preliminary research, competitive research, creating ad copy, campaign set-up, development of the keyword bidding matrix and bidding strategies, and ad copy creation
  • Display, paid social, and native campaign responsibilities include developing, managing and optimizing contextual, interest-based, lookalike, custom audience, and re-marketing campaigns involving a mix of text, static and rich media ads
  • Analytics responsibilities include the initialization of the reporting framework, analytics profile creation, tag implementation, goal set up, funnel definition, advanced segmentation and any data troubleshooting as required
  • Ability to maintain focus on big-picture goals and understand the client perspective
  • Experience communicating campaign performance, optimizations and insights to clients through phone calls, email as well as in person
  • Ongoing responsibilities including tracking, reporting, analysis and optimization of campaigns on a weekly, monthly and quarterly level as needed. This includes participating in weekly client calls and campaign post presentations to review metrics and analysis
  • Support other online initiatives as applicable
  • Ongoing and proactive client service, internally and externally.
  • Regular and ongoing proactive communication with colleagues and clients
  • Support, content, research and materials for prospective client proposals, pitches and marketing as needed

Requirements:

  • University degree or College graduate
  • Minimum of 4+ years agency or in-house experience working hands on with Google paid search and Facebook ad campaigns (a must)
  • Experience with buying and management of digital media on multiple auction platforms such as – Google, Facebook, Bing, LinkedIn, etc.
  • Strong knowledge of performance evaluation tools such as Google Analytics and math proficiency skills
  • Google AdWords Certifications (individual) a plus.
  • Strong Microsoft Excel skills.
  • Excellent written and verbal communication skills.
  • Excellent analytical skills.
  • Excellent organizational and time-management skills.
  • Team player.
  • A desire to eventually lead a team and train junior staff as needed

Also (preferred):

  • Amazon Media Buying
  • Bilingual French and English speaking and writing
  • Hands-on lead generation in the Pay Per Call space
  • Pixel tracking set up knowledge

Apply now for immediate consideration!