Open Roles

• Location: Toronto, Ontario
• Type: Permanent
• Job #15667

We are seeking a savvy, client service-driven, proactive, detailed-oriented, collaborative and passionate candidate for a full time opportunity with our client in downtown Toronto. This person will be part of our client's digital team and will also collaborate with our other client/project teams as needed.

Responsibilities:

• Management, tracking, reporting, analysis, troubleshooting and optimization of paid search, display, social display and other digital advertising campaigns for clients
• Share knowledge and skills with the team to help elevate team competencies and encourage overall success for all clients
• SEM campaign set-up including preliminary research, competitive research, creating ad copy, campaign set-up, development of the keyword bidding matrix and bidding strategies, and ad copy creation
• Display, paid social, and native campaign responsibilities include developing, managing and optimizing contextual, interest-based, lookalike, custom audience, and re-marketing campaigns involving a mix of text, static and rich media ads
• Analytics responsibilities include the initialization of the reporting framework, analytics profile creation, tag implementation, goal set up, funnel definition, advanced segmentation and any data troubleshooting as required
• Ability to maintain focus on big-picture goals and understand the client perspective
• Experience communicating campaign performance, optimizations and insights to clients through phone calls, email as well as in person
• Ongoing responsibilities including tracking, reporting, analysis and optimization of campaigns on a weekly, monthly and quarterly level as needed. This includes participating in weekly client calls and campaign post presentations to review metrics and analysis
• Support other online initiatives as applicable
• Ongoing and proactive client service, internally and externally.
• Regular and ongoing proactive communication with colleagues and clients
• Support, content, research and materials for prospective client proposals, pitches and marketing as needed

Requirements:

• University degree or College graduate
• Minimum of 4+ years agency or in-house experience working hands on with Google paid search and Facebook ad campaigns (a must)
• Experience with buying and management of digital media on multiple auction platforms such as – Google, Facebook, Bing, LinkedIn, etc.
• Strong knowledge of performance evaluation tools such as Google Analytics and math proficiency skills
• Google AdWords Certifications (individual) a plus.
• Strong Microsoft Excel skills.
• Excellent written and verbal communication skills.
• Excellent analytical skills.
• Excellent organizational and time-management skills.
• Team player.
• A desire to eventually lead a team and train junior staff as needed

Also (preferred):

• Amazon Media Buying
• Bilingual French and English speaking and writing
• Hands-on lead generation in the Pay Per Call space
• Pixel tracking set up knowledge

Apply now for immediate consideration!