Open Roles

Product Marketing Manager
Toronto, Ontario M5A 4N3 - Canada

We are seeking a talented intermediate Product Marketing Manager for an exciting full time opportunity with our client, a fast-growing SAAS company.

Responsibilities:

  • Drive demand generation and help execute the company’s go-to-market strategy both domestically and internationally.
  • work collaboratively with a multitude of teams to develop
    strategies that market the value proposition, product features, and benefits. The ideal candidate lives and breathe marketing in all of its forms and has experience building multi-faceted product marketing campaigns.
  • Collaborate with sales, and customer success
    teams to develop product positioning, messaging, content, and marketing collateral to support product marketing campaigns to generate demand and drive new customer acquisition.
  • Conceptualize, execute, oversee, and report on organic and paid product marketing campaigns that resonate with our buyer personas and identify opportunities for improvement and continued business growth.
  • Plan campaign launches and develop assets in collaboration with internal teams to support the announcement and roll-out of new products and/or upgrades or changes to existing products.
  • Constantly work alongside the product and customer success team to deepen your understanding of our product, services, customers, and market.
  • Leverage your marketing and writing skills to develop impactful marketing copy that effectively captures the pain points and challenges that our product solves for our customers.

Requirements:

  • 4-5+ years in a marketing role, with significant experience in developing product marketing strategies in a B2B software or technology company
  • Demonstrated expertise in developing, executing, and optimizing strategies that drive brand growth on a global scale
  • Some experience in regulatory affairs, regulation, government, policy, legislation, and related fields is considered a plus
  • You’re entrepreneurial in spirit with the ability to self-start, lead, and collaborate
  • An analytical mindset is a must, and you have experience interpreting data to identify actionable insights
  • You are a customer-obsessed marketer with the ability to develop powerful content and messaging to drive demand generation
  • A demonstrated track record using social media (paid and organic) and other digital channels for marketing and new customer acquisition
  • Bachelor’s Degree in communications, marketing or a related area of study

Apply now for immediate consideration!