Marketing Writer
Toronto, Ontario M5J 2S1 - Canada
Our Wealth Management client is looking for a Marketing Writer. This position will be responsible for the supporting all of the Wealth advisors in development of content on their websites, email marketing and long form articles.
Responsibilities:
- Oversee Investment Advisor websites, including supporting CG advisors in writing and positioning their practices
- Manage ongoing relationships with website vendor
- Make recommendations to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Work with Brightedge (SEO optimization partner) to help advisors with SEO
- Support advisors in development and writing of email marketing campaigns in Salesforce Marketing Cloud
- Oversee long form related Advisor content (monthly articles for clients, quarterly newsletters, etc)
Skills & Qualifications:
- 5 years of financial writing experience
- Experience leading and managing website content, SEO, email marketing
- Experience in creating and optimizing landing pages and user funnels
- Experience with Salesforce Marketing Cloud
- Strong analytical skills and data-driven thinking
- Excellent written and verbal communication skills in English, fluency in French is an asset
- Digital marketing experience within a fast-paced, professional environment with a preference for the financial/investment industry specifically
- Strong interpersonal skills to consult, influence and collaborate with colleagues across levels and business groups
- Takes initiative and recommends process improvements, solution oriented
- Ability to organize and prioritize multiple streams of work within tight deadlines