Open Roles

Marketing Writer
Toronto, Ontario M5J 2S1 - Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #15700

Our Wealth Management client is looking for a Marketing Writer. This position will be responsible for the supporting all of the Wealth advisors in development of content on their websites, email marketing and long form articles.

Responsibilities:

  • Oversee Investment Advisor websites, including supporting CG advisors in writing and positioning their practices
  • Manage ongoing relationships with website vendor
  • Make recommendations to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Work with Brightedge (SEO optimization partner) to help advisors with SEO
  • Support advisors in development and writing of email marketing campaigns in Salesforce Marketing Cloud
  • Oversee long form related Advisor content (monthly articles for clients, quarterly newsletters, etc)

Skills & Qualifications:

  • 5 years of financial writing experience
  • Experience leading and managing website content, SEO, email marketing
  • Experience in creating and optimizing landing pages and user funnels
  • Experience with Salesforce Marketing Cloud
  • Strong analytical skills and data-driven thinking
  • Excellent written and verbal communication skills in English, fluency in French is an asset
  • Digital marketing experience within a fast-paced, professional environment with a preference for the financial/investment industry specifically
  • Strong interpersonal skills to consult, influence and collaborate with colleagues across levels and business groups
  • Takes initiative and recommends process improvements, solution oriented
  • Ability to organize and prioritize multiple streams of work within tight deadlines