Open Roles

Email Marketing Manager
Woodbridge, Ontario L4L 0G9 - Canada

Our fast-growing retail client is looking for a well-rounded Email Marketing Manager to join their team.

In this role, you will lead the journey towards mass personalization via our digital marketing activities in the following channels: eMail, SMS, and Messaging Apps. Collaborating with various cross-functional divisions including marketing, e-commerce, operations and merchandising groups.

If you have a strategic lens, and the ability to develop, advise and execute the completion of creative email and SMS campaigns this would be a great role for you.

Responsibilities:

  • Execute strategic initiatives to driving email acquisition and engagement 
  • Grow the Leaderboard audiences through a robust and ambitious acquisition strategy of our databases
  • Developing and executing a customized communication strategy based on data
  • Manage various email campaigns, including the template designs, calls-to-action, and content planning
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests in email strategy
  • Working closely with the e-Commerce team, initiate conversational commerce through messaging apps
  • Email marketing strategy around a unicast approach (i.e. personalization, trigger marketing, journey builders etc.)
  • Build and automate templates, deploy dynamic content, and support the content creation workflow
  • Maintain and provide reporting and post campaign analysis for all campaigns

Requirements:

  • 3+ years’ experience working in a similar position with email marketing 
  • Bachelor’s degree or equivalent experience is required
  • Previous E-commerce experience, passion for sports is a bonus
  • Experience with web analytics, and knowledge of online campaign management and measurement 
  • Must have solid experience with the Salesforce Marketing Cloud platform (Formerly Exact Target)
  • Proficiency in email, web analytics and web metrics
  • Highly analytical
  • Excellent communication skills 

This is full-time role starts off remote temporarily, but will eventually be required to work on-site post-pandemic in the Woodbridge/Vaughn area.

Please apply now!