Open Roles

Digital Media Campaign Specialist
Toronto, Ontario M5H 1X9 - Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #15666

We are seeking a Digital Media Campaign Specialist for a full time opportunity with our client, located in downtown Toronto.  This position is a hybrid onsite/offsite whereby onsite will be required on Monday and Wednesday.

We are seeking a client service-driven, proactive, detailed-oriented, collaborative, passionate, eager to learn, dynamic, entrepreneurial individual who can work independently. This person will be part of our client's digital team and will also collaborate with other groups including client/project teams as needed.

Responsibilities:

  • Assist the digital team with the management, tracking, reporting, analysis, troubleshooting and optimization of paid search, display, social display, and other digital advertising campaigns
  • Assist with campaign set-up including campaign builds, preliminary research, competitive research and creating ad copy across a dynamic mix of media channels
  • Display, social, SEM, and native campaign responsibilities include developing, managing, and optimizing contextual, interest-based, lookalike, custom audience, and re-marketing campaigns involving a mix of text, static and rich media ads
  • Manage pacing for each platform based on monthly and quarterly budgets. Make necessary optimizations to ensure campaigns are pacing correctly
  • Analytics responsibilities include partnering with our analytics team on the initialization of the reporting framework, analytics profile creation, tag implementation, goal set up, funnel definition, advanced segmentation and any data troubleshooting as required
  • Ongoing responsibilities including tracking, reporting, analysis and optimization on a weekly, monthly and quarterly level as needed
  • This includes participating in weekly client calls and campaign post presentations to review metrics and analysis
  • Ongoing and proactive client service, internally and externally
  • Regular and ongoing proactive communication with colleagues and clients

Requirements:

  • University degree or College graduate
  • Minimum of 1- 2 years agency or in-house experience working hands on with Google paid search, display and Facebook campaigns
  • Google AdWords Professional certification (individual) – preferably
  • Strong Microsoft Excel skills
  • Excellent written and verbal communication skills.
  • Excellent analytical skills
  • Excellent organizational and time-management skills

Apply now for immediate consideration!