Open Roles

Conversion Rate Optimization Strategist
Toronto, Ontario M5T 1X5 - Canada

  • Location: Toronto, Ontario
  • Type: Rise
  • Job #14997
Creative Niche is excited to exclusively partner with one of the most talented and delightful eCommerce agencies in the city, pb+j, to hire a Conversion Rate Optimization Strategist
Job Description

pb+j is a top-rated, design-driven eCommerce agency on a mission to make the future of commerce more human-centered and more joyful. Through world-class digital strategy and daring design, we help high-growth, founder-led DTC lifestyle and wellness brands achieve radical change with their digital storefronts and forge unignorable impressions with their customers. We also love a really bad pun. Or three.

Our Culture
It takes a village to make awesome happen. A strong and authentic sense of community enables Jammers to feel connected in a real way and creates a safe place for ideas and creativity to flourish. When you work with us, you join the pb+j Jam Fam where communication, collaboration and a whole entree of kick-ass are baked right into the culture. 
Job Summary
Reporting to the Head of Operations and Co-Founder, the CRO Strategist will primarily focus on developing and implementing appropriate CRO strategies, running data-driven and scalable optimization tests, reviewing performance and developing testing roadmaps with the focus and end goal being a strong improvement of user journeys and conversion rates on our patron websites.  
Key Responsibilities:
  • Deliver against agreed project timelines and business targets
  • Collaborate with other Leads, Jammers, and key stakeholders to scale, and optimize DTC eCommerce websites and drive increased site conversion rates, performance, and returns to assist our patrons in achieving and surpassing their goals
  • Develop and lead the implementation of optimization roadmaps for patron websites
  • Prepare and execute data-driven roadmaps based on patron priorities
  • Approach all decisions and work using a data-driven mindset, testing, learning, improving, and optimizing patron journeys and user experiences
  • Communicate with key stakeholders and patrons regularly and clearly on roadmap updates, new opportunities, insights, and results
  • Lead the development and refinement of CRO systems and standards operating procedures as well as building out the agencies CRO tech-stack and testing platforms
  • Oversee and participate in a variety of projects 
  • 3 years of experience in a CRO or eCommerce growth role executing on accounts
  • At least 1 year of experience in a CRO strategy lead role
  • Strong digital strategy skills 
  • Highly performance and success oriented
  • A deep understanding of web and DTC eCommerce optimization and conversion 
  • Proven experience meeting and exceeding CRO goals 
  • Experience in conceiving, planning, implementing, and learning from optimization, testing, usability, and targeting initiatives
  • Extensive experience in influencing and shaping eCommerce web experiences in close collaboration with UX and Dev
  • Analytical thinker with demonstrated ability to translate data into actionable levers
  • Experience leveraging digital industry-leading technologies and tools  
  • Excellent oral and written communication skills
  • Must be a true self-starter and thrive as a trailblazer in a fast-paced work environment
  • Experience pioneering CRO approaches, process, and methodologies is a coveted asset
  • Experience leveraging analytics and CRO tools like Google Analytics, Hot Jar, Nosto, Optimizely, and similar is preferred
  • Deep experience with Shopify and Shopify Plus—or equivalent leading platforms
Key Collaborators:
  • Reports to the Head of Operations / Co-Founder
  • Close collaborator across all teams
Total Rewards:
  • Competitive salary
  • Health and Lifestyle Spending Account
  • Robust benefits package
  • 5+ weeks of paid vacation per year
  • Flexible and fully remote working arrangements
  • Personal Development/Training budgets
  • Shiny new Mac gear – 2-year cycle max
At pb+j, we are committed to building and fostering an environment where our jammers feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to work better as a team and produce a better product for each of our patrons. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. 
If you require accommodation due to a disability or other ground(s) protected by human rights at any stage of the interview or employment process(es), please notify us.