Open Roles

Brand Manager
Toronto, Ontario M6A 2N6 - Canada

  • Location: Toronto, Ontario
  • Type: Permanent
  • Job #15943

We are seeking an established and talented Brand Manager for an exciting full time opportunity with our retail client, located in Toronto.

Responsibilities:

  • Managing the implementation of strategic brand initiatives including the creation and presentation of briefs, integrating efforts across Merchandising, Product Quality, Strategic Marketing, Packaging, Insights, Product Development, and other Go-To-Market support functions.
  • Leading brand management processes, including competitive analysis, assortment architecture mapping, tactics planning, financial forecasting, measurement / ROI, and governance
  • Leveraging consumer data (both internal and external) to drive meaningful insights to capitalize on opportunities and inform decisions across the portfolio.
  • Driving strategic brand efforts working closely with external agencies as required.
  • Analyzing and understanding the market, retail sales data, forecasting inputs, and industry trends to be able to align the vision for the brand within the corporate architecture and drive to desired outcomes.
  • Provide building blocks and critical inputs to annual and multi year financial plans with a focus on sales and brand penetration.
  • Working closely with core cross-functional and external partners throughout the product development cycle to launch innovation, and ensure execution within brand guidelines.
  • Mentoring and managing direct reports and project budgets
  • Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives, and related to the respective portfolio. 
  • Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.

Requirements:

  • 7+ years brand management experience, ideally from a Global, consumer packaged goods company or private label experience within a mass retailer.
  • Degree in Business with major in Marketing, or a related
  • Experience in managing direct reports and cross-functional teams
  • Ability to work well cross-functionally; demonstrated ability to collaborate, influence and negotiate.
  • Solid project management experience, with the ability to lead multiple cross-functional projects.
  • Strong financial planning and analytical skills.
  • Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
  • Customer focused, with a bias for action.
  • Experience managing external agencies (e.g. Packaging, Advertising, Research, Strategic Consultancies, etc.) – including briefing, selection, and project management.
  • Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).
Apply now for immediate consideration!