Product Marketing Manager

Published by Creative Niche on

Role Summary

As Product Marketing Manager, you will be responsible for developing effective marketing strategies to help define and communicate the messaging, positioning, value, and talking points of new – and existing – products to customers, and bringing them to market.


  1. Degree in Business, or related field
  2. 4+ years of experience in product marketing/bringing consumer products to market
  3. Data-driven with demonstrated ability to turn analytics into actionable insights
  4. Strong written, storytelling, and communication skills – with the ability to work both independently and collaboratively


  1. Create, manage, and activate go-to-market strategies for new and existing products – including marketing, and other public-facing copy that communicates plans for product and launches
  2. Work collaboratively with the analytics and support teams to provide consumer insights, competitive intelligence, identify growth opportunities, and shape product strategies – including preparing reports
  3. Collaborate with teams to support a range of business-related functions that help drive awareness, accelerate the growth of community, and increase engagement of products
  4. Develop compelling product messaging, positioning, targeting, and segmentation for multiple audiences including consumers, businesses, and creators

Salary Range   $95K-125K