Role Summary

Working with the wider marketing team, the Paid Search Acquisition Manager will be responsible for developing and executing paid media strategies that generate meaningful results through paid search marketing such as PPC, display, and social media.

Requirements

1. Work closely with key stakeholders to develop, manage, and execute the paid media strategy – including paid search channels, budget management, ideation, best practices, and optimization – to drive acquisition and meet relevant KPIs
2. Create regular reports that measure, track, and analyze the performance of paid search campaigns: goal and revenue tracking, audience demographics, PPC, and other relevant KPI’s – and translate data insights into actionable opportunities
3. Develop a fully integrated tracking system and conversion rate strategy, and lead A/B testing across paid media channels – owning audience targeting and re-targeting to ensure KPIs are being met
4. Proactively manage workload, identifying emerging channels and associated opportunities specific to the audience

Responsibilities         

1. 3+ years paid search/media experience, with demonstrated experience creating paid media campaigns
2. Proven experience with web analytics tools such as Google Analytics, bid management tools, and keyword research
3. Advanced knowledge of paid channels such as Google AdWords, Search Console, Bing Ads, Facebook Ad Manager, etc., and basic knowledge of JavaScript, HTML, CSS a bonus
4. Eye for detail, creative, and self-driven to stay on top of trends

Salary Range   $60K-90K