Role Summary

In this role, you will be responsible for identifying which media platforms will best advertise the brand/product to its target audience.

Requirements

1. Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or related field
2. 3+ years of experience planning, developing, and optimizing paid media solutions
3. Ability to think beyond “media” and participate as a creative collaborator within an integrated environment
4. Must have an understanding of marketing and media planning principles and experience working with creative teams and stakeholders to develop strategies

Responsibilities         

1. Create and present strategic integrated media plans based on sound analytics, supported by data
2. Monitor campaigns to meet company objectives while staying on budget
3. Maintain campaign documents including insertion orders, flowcharts, creative spec sheets, and budget summaries
4. Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast, Outdoor, etc.

Salary Range   $50K-60K