In this role, you will be responsible for identifying which media platforms will best advertise the brand/product to its target audience.
- Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or related field
- 3+ years of experience planning, developing, and optimizing paid media solutions
- Ability to think beyond “media” and participate as a creative collaborator within an integrated environment
- Must have an understanding of marketing and media planning principles and experience working with creative teams and stakeholders to develop strategies
- Create and present strategic integrated media plans based on sound analytics, supported by data
- Monitor campaigns to meet company objectives while staying on budget
- Maintain campaign documents including insertion orders, flowcharts, creative spec sheets, and budget summaries
- Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast, Outdoor, etc.
Salary Range $50K-60K