Director, Content
Role Summary
We are looking for an experienced Canada-based Director of Content Marketing to join us as a remote team member on a full-time basis. Candidates must have extensive B2B content marketing experience with multi-channel paid advertising campaigns in an agency setting.
Requirements
- A talented content strategist with programmatic paid social, and campaign strategy experience
- Someone who has had ample experience talking content strategy with a variety of stakeholders
- Someone with a full understanding of MarTech and marketing automation capabilities with tools like HubSpot
- You love learning technology; you handle details accurately and in a timely manner
Responsibilities
- Setting the strategic vision and direction for the client content marketing campaigns, content topics and platforms, and assessment metrics
- Providing strong leadership to the internal content team as well as our external content team through intelligent, clear, and inspirational communication and a hands-on, passionate approach
- Overseeing the sourcing and development of top subject matter experts as content contractors
- Having a strong grasp on analytics, the ability to calculate ROI on every piece of content produced, and being able to optimize production methods and processes based on that
Salary Range 70K-80K