Role Summary

Working closely with the Brand Manager, the Brand Strategist will help to ensure consistent and effective brand messaging – and develop positioning recommendations, guide market research, and define brand elements and tone to help achieve overall growth and success.

Requirements

1. 3+ years experience in brand strategy and/or planning, or similar role in Marketing
2. Data-driven with the ability to access, sort, and organize information and insights into digestible reports and make recommendations
3. Strong research, writing, and presentation skills with demonstrated understanding of marketing mix and creativity
4. Bachelor’s degree in Marketing or relevant field

Responsibilities         

1. Develop brand guide: positioning, core values, brand tone, personality, etc., and lead strategic brand projects
2. Perform qualitative market and/or design research, competitive research, and consumer behavior to help define the brand’s positioning and identify strengths and weaknesses
3. Work closely with other team members to ensure brand consistency, and brief them on marketing projects
4. Analyze data and report performance of campaigns etc. to identify new opportunities and areas for growth and improvement

Salary Range   $80K-135K