Entrepreneurship is often seen through Instagram filters. Here's the real truth.
They say that if you choose a job you love, you will never have to work a day in your life. Well, I beg to differ. From the outside looking in, I have all of the “criteria” to love my job. I’m my own boss, I’ve built two companies from the ground up, my businesses are profitable and sustainable, and I work with globally recognized brands and top talent.
I realize how incredibly lucky I am. However, I definitely haven’t loved the whole journey, and I can’t say I’m passionate about every part of my job. In the past 17 years, I’ve experienced very high highs and very low lows. Being an entrepreneur and a leader have been two of the greatest challenges I’ve ever had to navigate.
1. Are you prepared to fall out of love?
It’s no surprise that the hobby you’re considering turning into a full-time job should be something that you’re truly passionate about it — especially because you’ll be spending 80-plus hours a week getting it off the ground.
Pretty soon that thing you used to love to do is now making you feel burned out, stressed, and defeated. It’s no longer fun. It’s now all-consuming.
As your business grows, you’ll likely be pulled in many different directions. Bookkeeping, hiring, training, and general operations will fall under your belt. That means you’re no longer doing the craft or skill that used to give you so much joy.
2. Are you filling a gap or solving a problem?
Think about your passion on a much larger scale: how do you wish to change an industry (or the world) with it? Is it innovative, something that has never been done before?
Having a problem-solving passion that fills a niche is important in distinguishing it from similar businesses and oversaturated markets. With it already being hard enough for the average startup to stand out from the crowd, ensure that it diverges enough from its rivals before attempting to take the plunge.