When it comes to talent acquisition, companies are often faced with the same questions: What talent will we need to acquire to stay competitive, and how do we keep them? With a constantly changing landscape, this can be tricky to predict. Luckily, we’ve recently released the Third Edition of our Talent Forecast to help direct you on what to look for this coming year.
Thanks to evolving technology, consumer demands, and client expectations, there’s never been a greater need for professionals who can stay ahead of the curve. At Creative Niche, we tap into decades of our industry knowledge to carefully select talent so your company can stay competitive in today’s market.
Whether it’s Fortune 500 companies or creative agencies, every organization relies on finding people today for the jobs of tomorrow. Here are four areas of talent that are leading the way.
Data & Insights. Understanding your companies data is crucial to its success and growth, which is why a data and insights team is becoming increasingly important for organizations. The information gathered from data can help drive smarter and more effective marketing campaigns. These types of roles usually require several qualified individuals to gather and interpret this data. Highly sought-after roles include Data Analysts, Business Analysts, and Data Scientists.
Strategy. From social media content to launching new products, it is key for a company to properly map out a strategy for their brand and overall public perception. Often times this requires a team of highly qualified individuals to devise and execute properly. This team should include a Brand Strategists, Employer Brand Strategists, Social Media Strategists, Content Strategists, and User Experience (UX) Strategists. These roles can help develop a well rounded and effective strategy for your organization.
Marketing. Marketing encompasses many different areas, all of which are equally important to the success of a business. Companies desire talent that is able to implement email marketing campaigns and optimize websites. This department should not only be versatile but also able to understand customer acquisition and drive sales. Some important roles to consider hiring for include a Content Marketing Manager, Growth Marketing Manager, Influencer Relations, and a Social Media Specialist.
Creative and Production. As a saturated and competitive market, companies need to find a way to stand out in the crowd. The best way to accomplish this is to hire a strong creative team that understands your brand vision and can communicate this effectively.
These professionals will be able to handle all aspects of content creation; from designing your company website and writing compelling content, to directing photo and video shoots for marketing collateral. Ideally, you will want to build a team that includes some combination of a Creative Content Producer, Content Writers, Motion Graphic Designers, Video Editors/Producers, UX Designer, Visual Designer, UX Writer, and an Accessibility Designer.
We hope that these predictions can give you some insight into the coming year and help you acquire the hottest talent to keep a competitive edge in the market. To learn more about other jobs that are critical for company growth, check out our 2019 Talent Forecast.